Derek DeWitt, Communications Specialist, Visix, Inc, and writing for Digital Signage Today, discusses activity-based working (ABW), and its relevance to digital signage. Traditional office setups have been challenged by new ways of working that prioritise flexibility, collaboration and employee empowerment. New workplace environments established through agile work, flexible work and hybrid work models have paved […]
Digital signage is an evolving medium. It is an interesting mix of the traditional and the new age. While the concept of a sign is as old as civilisation itself, a linked digital communications platform is something entirely new. The digital age has brought an untold number of new opportunities to artists. In the 1600s […]
According to Bradley Cooper, writing for Digital Signage Today, some companies are starting to move towards touchless interactive experiences allowing customers to simply speak to a display for whatever task they want to accomplish. Other companies, however, are finding ways to help keep touchscreens clean. As the world continues to tackle the Covid-19 pandemic, customers […]
According to Sean Matthews, president of software provider Visix, the time of digital signage has arrived, and organisations without it are going to get left behind. Here are 16 reasons to adopt digital signage: 1. Digital signs are bright, modern and dynamic. People are used to referencing screens on the go to get information, whether […]
According to Bradley Cooper, Technology Editor for Digital Signage Today, digital signage vendors are feeling the impact of the coronavirus due to supply chain restrictions and stock market volatility. Due to increasing restrictions on public gatherings and travel, people are becoming far more isolated as well. ‘Stock market volatility as a result of coronavirus fears […]
According to Bradley Cooper, Technology Editor for Digital Signage Today, in the billboard world specifically, and depending on a specific region’s laws, one can pick either a traditional billboard with a printed image or a digital Out-of-Home display to get your message across. As it is there are so many options available to navigate. After […]
According to Bradley Cooper, Technology Editor for Digital Signage Today, if you ask your average consumer about ads, they will likely describe them as invasive, intrusive, annoying, long and unnecessary. Even if you advertise products yourself, you likely understand all of these complaints and maybe share them. For example, how many of us click the […]
According to BrightSign CEO Jeff Hastings, digital signage is already making inroads in the automotive space. You’ve probably seen various displays mounted on top of (or smaller displays mounted inside) taxis and ride share vehicles. These solutions are mostly DOOH-oriented and show some real promise. But these solutions are primarily focused on either short-term passengers or […]
According to Doug Bannister, founder and CTO, Omnivex, from small cafés to boutiques to large showrooms, digital signage is a valuable marketing tool that delivers results. Don’t buy into the following four myths about digital signage: You should wait for the technology to mature more While there will undoubtedly be further advancements in digital signage […]
Bradley Cooper, Technology Editor for Digital Signage Today, provides some key tips to both help you better handle your digital signage and to better use it to its full effectiveness. Pick a partner, not a supplier One major problem with many suppliers is that they are only interested in making a sale. Once they sell […]
