Asking The Right Questions With Digital Signage

Digital signage is an evolving medium. It is an interesting mix of the traditional and the new age. While the concept of a sign is as old as civilisation itself, a linked digital communications platform is something entirely new.  The digital age has brought an untold number of new opportunities to artists. In the 1600s […]

2020-11-09T08:42:27+02:00Nov 6th, 2020|

How Covid-19 Could Affect Touchscreen Interaction

According to Bradley Cooper, writing for Digital Signage Today, some companies are starting to move towards touchless interactive experiences allowing customers to simply speak to a display for whatever task they want to accomplish. Other companies, however, are finding ways to help keep touchscreens clean. As the world continues to tackle the Covid-19 pandemic, customers […]

2020-06-08T07:56:40+02:00Jun 5th, 2020|

16 Concrete Reasons For Transitioning To Electronic Signs

According to Sean Matthews, president of software provider Visix, the time of digital signage has arrived, and organisations without it are going to get left behind. Here are 16 reasons to adopt digital signage: 1. Digital signs are bright, modern and dynamic. People are used to referencing screens on the go to get information, whether […]

2020-04-27T13:54:17+02:00Apr 24th, 2020|

Digital Signage Can Help People Stay Informed During Coronavirus Pandemic

According to Bradley Cooper, Technology Editor for Digital Signage Today, digital signage vendors are feeling the impact of the coronavirus due to supply chain restrictions and stock market volatility. Due to increasing restrictions on public gatherings and travel, people are becoming far more isolated as well. ‘Stock market volatility as a result of coronavirus fears […]

2020-03-23T09:20:34+02:00Mar 19th, 2020|

Choosing The Right Billboard

According to Bradley Cooper, Technology Editor for Digital Signage Today, in the billboard world specifically, and depending on a specific region’s laws, one can pick either a traditional billboard with a printed image or a digital Out-of-Home display to get your message across. As it is there are so many options available to navigate. After […]

2020-03-09T11:17:03+02:00Mar 5th, 2020|

How To Deliver Effective Digital Signage Advertising

According to Bradley Cooper, Technology Editor for Digital Signage Today, if you ask your average consumer about ads, they will likely describe them as invasive, intrusive, annoying, long and unnecessary. Even if you advertise products yourself, you likely understand all of these complaints and maybe share them. For example, how many of us click the […]

2020-02-24T10:08:06+02:00Feb 21st, 2020|

How Self-Driving Cars Will Impact Digital Signage

According to BrightSign CEO Jeff Hastings, digital signage is already making inroads in the automotive space. You’ve probably seen various displays mounted on top of (or smaller displays mounted inside) taxis and ride share vehicles. These solutions are mostly DOOH-oriented and show some real promise. But these solutions are primarily focused on either short-term passengers or […]

2020-02-10T09:00:32+02:00Feb 6th, 2020|

Dispelling Four Digital Signage Myths

According to Doug Bannister, founder and CTO, Omnivex, from small cafés to boutiques to large showrooms, digital signage is a valuable marketing tool that delivers results. Don’t buy into the following four myths about digital signage: You should wait for the technology to mature more While there will undoubtedly be further advancements in digital signage […]

2020-01-20T09:18:57+02:00Jan 10th, 2020|

Tips For Successful Digital Signage Deployment

Bradley Cooper, Technology Editor for Digital Signage Today, provides some key tips to both help you better handle your digital signage and to better use it to its full effectiveness. Pick a partner, not a supplier One major problem with many suppliers is that they are only interested in making a sale. Once they sell […]

2019-10-15T09:01:06+02:00Oct 10th, 2019|

Grasping An Ever Evolving Language In The World Of Digital Signage

In this article by Sean Matthews, president of software provider Visix, he says even if you’re a communications pro, it is very easy to make mistakes. There’s a long list of the most common errors in marketing copy today. Some of these might seem obvious, but they are still happening regularly in professional messaging. Reviewing […]

2019-08-18T13:00:32+02:00Aug 15th, 2019|