Wayfinding Digital Signage Basics

President of Visix Sean Matthews discusses the basics of designing wayfinding digital signage. He states that the digital world and the physical world are becoming more and more integrated, and nowhere is that clearer than with interactive wayfinding. This is more than just putting some maps up on a screen. People today interact with visual […]

2019-06-03T09:33:10+02:00May 24th, 2019|

Digital Signage On A Budget

According to Mark Hare, digital marketing specialist, ScreenScape Networks Inc, the effectiveness of your network is going to depend, in no small part, on the timeliness and effectiveness of your content, so it’s an area where you really don’t want to be cutting corners. At the same time, graphic designers tend to be expensive and […]

2019-05-20T09:08:31+02:00May 10th, 2019|

Measuring The Success Of A Digital Signage Project

Bradley Cooper, Technology Editor for Digital Signage Today, gives tips on measuring the success of your digital signage project, including your KPI’s, creating content and more.  1. KPI’s Firstly, make sure that you understand what your key performance indicators are. These are the metrics you will use to determine if your digital signage campaign is succeeding or […]

2019-03-15T17:05:14+02:00Mar 15th, 2019|

Drawing In Customers Through Digital Signage

It is difficult for retailers to connect with customers who have their heads buried in their phones, in today’s fast-paced retail environment. Mobile marketers are also getting smarter, as they deliver targeted mobile ads using beacon technology to directly appeal to customers. Not to mention all the outdoor billboards and displays that compete for user attention. […]

2019-03-18T10:36:03+02:00Feb 22nd, 2019|

How To Use The Five Senses To Craft, Improve And Spice Up Digital Signage

Ellyce Kelly, client relationship manager at Visix, discusses how companies can appeal to the five senses with digital signage. Using sight and sound to craft pleasing digital signage Claude Debussy said, ‘Beauty must appeal to the senses, must provide us with immediate enjoyment, must impress us or insinuate itself into us without any effort on our part’. Our senses tell us [...]

2019-01-20T23:23:01+02:00Jan 20th, 2019|