Designers are increasingly using digital textile printing to express their creativity and bring their designs to life. Designers are also partnering with digital printing manufacturers to push the limits of what can be produced. 

Epson has further progressed its partnership with renowned Japanese fashion designer Yuima Nakazato and his eponymous YUIMA NAKAZATO brand that aims for better sustainability in fashion, which resulted in the creation of a new couture collection displayed during Paris Haute Couture Fashion Week at the Palais de Tokyo.

The experimental fabric production process was first revealed in January this year. Image credit: Luca Tombolini x Yuima Nakazato.

The new collection was created, in most part, using a combination of Epson’s more sustainable digital textile printing technology and a new fabric production process that has the potential to transform the fashion industry, contributing significantly to the creation of an innovative, colourful and ground-breaking collection of beautifully designed couture pieces.

Mimaki Europe also announced a partnership with Dutch retail fashion designer, Tessa Koops, at expo’s. Completing its line-up of designer collaborations, clothing specifically designed for Mimaki by Koops was used to demonstrate the power of art in fashion and the huge impact digital print can have on creativity and personalisation within the fashion design and manufacturing process.

Image credit: Mimaki EMEA

Direct-to-Film (DTF) printing is the latest new technology and it is transforming the apparel decoration space. Marc Verbeem, Supervisor Product Management, Mimaki Europe, said, ‘In the printing industry, DTF technology is having a transformative impact on the apparel decoration space. It provides a simple and affordable garment printing process that facilitates vibrant, dynamic and full-colour designs with a durable print.’

Fashion designers are also experimenting with these new newer printing methods. According to Charles Meyer, ‘As technology across the fashion industry evolves to streamline the design for manufacturing (DFM) process, the textile printing industry has followed suit. Manufacturers have adopted digitised forms of textile printing, believing that the techniques of direct-to-garment (DTG) and DTF challenge the traditional textile printing processes used to give your garments a luxurious appearance. These newer methods are cost-efficient with reduced production lead times and have less of an impact on the environment compared to their constituents.’

Digital fabric-textile printing is being embraced by all sectors. ‘By using digital printing on fabric, manufacturers can create high-quality garments using lower amounts of fabric. This technology could eventually replace traditional manufacturing methods, making it easier and cheaper for designers to create unique clothing styles.’

At the upcoming Sign Africa Expo, taking place from 13-15 September at Gallagher Convention Centre, visitors will see the latest digital textile printers and garment printing solutions from world-renowned brands. Entrance to the event, which takes place from 9am-5pm, is free, please register online.

The event is sponsored by Platinum sponsors Roland DG South Africa and Stixo Signage Supplies. The event is co-located with Africa Print, FESPA Africa, Modern Marketing, and Graphics, Print & Sign.

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