Signage comes in many different shapes and sizes. As an age-old method of communication, signage is important not only for way finding purposes, but to make people aware of your brand.

According to María José García, FLAAR Reports/DPI Insights Magazine, ‘Advertising is everything for a business: it can be the piece of the puzzle that can mean success or failure. As marketing expenditure is increasing, it is invested more and more in signage, including digital signage. Signage can increase brand awareness by 47.7%, according to InfoTrends. Being aware of what drives consumers’ behaviour can also help sign makers or providers advise their clients on the most effective ways to get their message across.’

Intamarket Graphics stated that, ‘Whether it’s through minimalist design, bold typography, vibrant colours, interactive elements, sustainable materials, dynamic digital signage, or custom shapes and installations, incorporating these trends will ensure your signage stands out and effectively communicates your message. By embracing these design trends, you can create signage that captivates audiences, reinforces your brand identity, and leaves a lasting impression on viewers.’

At the upcoming Sign Africa Expo, taking place from 13-15 September at Gallagher Convention Centre, visitors can see the latest signage solutions as well as laser engraving, wide format digital printing, screen printing, pad printing, digital cutting, 3D printing, garment decoration, and consumables and media. Entrance to the event, which takes place from 9am-5pm, is free, please register online.

The event is sponsored by Platinum sponsors Roland DG South Africa and Stixo Signage Supplies. The event is co-located with Africa Print, FESPA Africa, Modern Marketing, and Graphics, Print & Sign.

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