According to Bradley Cooper, Technology Editor for Digital Signage Today, digital signage vendors are feeling the impact of the coronavirus due to supply chain restrictions and stock market volatility. Due to increasing restrictions on public gatherings and travel, people are becoming far more isolated as well.
‘Stock market volatility as a result of coronavirus fears may cause budget reductions and approval delays that could impact demand for digital signage vendors in the near-term,’ Jeff Hastings, CEO of BrightSign, told Digital Signage Today.
However, during tumultuous times, digital signage can prove to be a calming factor that can help people stay connected and informed, by, for example providing public safety information for people to help protect themselves from infection and keep up-to-date on the latest news.
Digital signage plays a more important role than ever in trying times like these. That’s because sharing important health and safety information quickly is necessary for keeping employees and customers safe.
For example, workplaces can deliver reminders to use hand sanitiser or to wash their hands via displays throughout a building, so that employees constantly have that top of mind when they are going about business.
On the outdoor segment, DOOH displays can deliver health tips such as how long to wash hands and time-sensitive information about business closings. The goal for digital signage during these stressful times should be to provide good information and to create a positive experience for customers.