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So far Sign Africa News has created 79 blog entries.

Registrations Open For Africa’s Largest Signage And Printing Expo

Registrations are open for the Sign Africa and FESPA Africa expo, being held at Gallagher Convention Centre, Johannesburg, from 11-13 September. The event is co-located with Africa Print, Africa LED and Modern Marketing. The Sign Africa and FESPA Africa event, sponsored by Roland, is a platform for visitors to get their fingers on the pulse […]

2019-06-24T09:29:03+02:00Jun 21st, 2019|

Putting Print At The Heart Of The Brand Experience

James de Waal, head of Marketing Business Imaging Group, Canon South Africa breaks down the role of graphics in creating seamless brand experiences.  Over the last decade, retail brand owners have come to the growing realisation that traditional marketing is no longer enough to increase footfall to their stores and boost sales. Customers now expect […]

2019-06-24T09:29:21+02:00Jun 21st, 2019|

Signs Are One Of The Top Applications Produced By Wide Format Print Service Providers

James de Waal, head of marketing business imaging group, Canon South Africa, states that signs are one of the top applications being produced by wide format PSPs (1). POS/POP displays have also more recently been gaining traction, with 59% of businesses experiencing growth in this area (2). Over half of all printing businesses are also […]

2019-06-24T09:29:29+02:00Jun 21st, 2019|

How To Boost A Company’s Reputation And Transform Customer Experience

Michelle Janse Van Vuuren, marketing director at Canon SA, discusses navigating GDPR for marketing and assesses: the rise of personalisation, driving better ROI, building reputation through trust and smarter data management. The marketing function has undergone unprecedented change in recent years, with consumers now wielding the power in the relationship between customer and brand. As […]

2019-06-14T16:26:49+02:00Jun 14th, 2019|

Get Sign Africa News On WhatsApp

You can now keep up to date with industry trends via the newly launched Sign Africa News weekly top stories newsletter on WhatsApp. Start receiving the top five stories on WhatsApp in two easy steps with this free service. Step 1: add Sign Africa News as a contact on your cellphone, local: 064 065 3970; international: […]

2019-06-14T16:27:13+02:00Jun 14th, 2019|

Tombstones, Trolleys And Teardrop Banners: Underrated Signage Put In The Spotlight

In this article, Sytech Supplies discusses types of signage that go unnoticed, but have an important message to tell.  Next time you’re around a shopping centre, don’t forget to acknowledge how intelligent it is that major shopping stores brand their trolleys. As you push your cart to your vehicle, you’re advertising for that particular store. […]

2019-06-14T16:27:24+02:00Jun 14th, 2019|

The Correlation Between Sustainability And Business Success

Dana Eitzen, corporate and marketing communications executive at Canon South Africa, discusses why a sustainable business is a successful business. Any change to how a business runs will invariably come at a cost. Sustainable practice is an investment like any other. But the cost doesn’t have to be insurmountable. For example, reducing waste is likely […]

2019-06-14T16:27:33+02:00Jun 13th, 2019|

Visitors Flock To Western Cape’s Biggest Signage And Print Expo

The successful Sign Africa Cape Town expo, held from 5-6 June at the Cape Town International Convention Centre, attracted over 1100 industry professionals from all over the Western Cape, including Villiersdorp, Mossel Bay, Riversdale, Grabouw, Worcester, Wellington and Darling to name a few. Sign Africa spoke to a few visitors and their feedback was that […]

2019-06-14T16:27:53+02:00Jun 10th, 2019|

Speed Wrap Winner Crowned At Sign Africa Cape Town Expo

Gareth James from Wrapformula was announced as the winner and Wrap King of the Cape Town Speed Wrap Challenge, held from 5-6 June 2019 at Cape Town International Convention Centre. He won R7000, plus a trip to the Johannesburg Speed Wrap Challenge in September, where he will compete against other regional winners for a chance […]

2019-06-14T16:28:01+02:00Jun 7th, 2019|

Key Signage, Graphics And Printing Trends

Being aware of key trends in the signage and printing industry will help printers identify profitable solutions they can add to their businesses. But printers need to combine these elements with the awareness of the evolving role of Print Service Providers (PSP’s) in partnering with customers. This article appears in Sign Africa Journal.  1. Textile […]

2019-06-14T16:28:09+02:00Jun 7th, 2019|