It is difficult for retailers to connect with customers who have their heads buried in their phones, in today’s fast-paced retail environment. Mobile marketers are also getting smarter, as they deliver targeted mobile ads using beacon technology to directly appeal to customers.

Not to mention all the outdoor billboards and displays that compete for user attention. For brick and mortar retailers, this can be a major challenge. Retailers can get the upper hand, however, by using digital signage to attract customers, specifically digital signage deployed in windows.

Why use window digital signage?

When many users think of digital signage, they might imagine a basic LCD display to put up a few advertisements. However, digital signage includes many different selections, including window digital signage.

‘There is a diverse selection of options available that do so much more than traditional static signage. Digital displays can more easily capture the attention of customers, even under direct sunlight, and simple, efficient content management means retailers can keep their displays updated and eye-catching,’ said S.G Kim, executive vice president of visual display division, Samsung. Kim also pointed out that with window digital signage specifically you can, ‘reach customers before they even set foot in your store’.

What type of window signage should retailers use?

It’s not enough to simply put up a window display and hope for the best. End users need to consider a variety of elements, such as ensuring customers can see the display, even in bright or dim sunlight. Other factors to consider include versatility and flexibility. End users should look for solutions that can be positioned in a variety of ways, such as being hung or mounted. Kim said that end users, ‘should select a smart design that can be incorporated into any space.’

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