Digital Signage Helps Maintain A Positive Customer Experience

According to Bradley Cooper, Technology Editor for Digital Signage Today, one of the most important tactics to stay afloat is to maintain good communication with customers, so that they understand all of the guidelines and how your company is keeping them safe. Digital signage can help with that task. ‘This pandemic has illuminated the fact […]

2020-07-06T08:06:17+02:00Jul 1st, 2020|

Driving Change In Textile Production

According to Laurel Brunner, writing for the Verdigris Project, the printing of textiles is just one very small part of the process of getting clothes, furnishings and the like onto our backs and into our homes. It is encouraging that like many others, textile producers are starting to look at ways to improve their carbon […]

2020-07-06T08:06:29+02:00Jul 1st, 2020|

What Makes Good Signage?

According to María José García, FLAAR Reports/DPI Insights Magazine, advertising is everything for a business: it can be the piece of the puzzle that can mean success or failure. As marketing expenditure is increasing, it is invested more and more in signage, including digital signage. Thanks to the many trade shows around the world, people […]

2020-06-29T08:07:34+02:00Jun 26th, 2020|

How Print Trumps Digital In Winning Customer Trust

According to Jimmy De Waal, B2B: Head of Marketing at Canon South Africa, we all understand that successful marketing often appeals to our emotions, but it’s easy to overlook the importance of the marketing medium in triggering those feelings. Our emotions are intrinsically bound up with all our physical senses, which is giving rise to […]

2020-06-29T08:08:06+02:00Jun 26th, 2020|

The Importance Of Sustainability In The Textile Industry

In this Q&A discussion, Simon Daplyn – Marketing Manager at Sensient Imaging Technologies – is joined by Felipe Simeoni, Marketing Manager at Global Química and Moda to discuss the challenges, and opportunities, facing the textile industry in the shift towards more sustainable ways of working. Expected to reach an estimated worth of $1,350.2 billion by […]

2020-06-29T08:08:15+02:00Jun 26th, 2020|

Business Opportunities During Covid-19 For The Printing And Signage Industry

The Covid-19 pandemic has greatly impacted our industry. However, in any crisis, businesses are forced to adapt and find new opportunities. Many companies have had to innovate and have diversified their offerings to include various protective materials and products. The demand for personalisation and same day delivery is driving local production, reducing logistics costs and […]

2020-06-29T08:09:10+02:00Jun 22nd, 2020|

How To Restart Your Calendar Efficiently

Klieverik has shared useful information on restarting your calendar after it has been left standing idle. 1. Perform a visual inspection and make sure there is nothing on top of the machine or on the blanket that should not be there. 2. Grease the bearings, lubricate the drive chains, check the chain tension, and check […]

2020-06-29T08:09:19+02:00Jun 19th, 2020|

The Role Of Wide Format Signage During Covid-19

Wide format signage has played a key role in delivering information and guidance signage to essential shops, public areas, hospitals and more during the pandemic. The digital print industry during the past few months was called upon to deliver this signage for Covid-19, and deliver it fast. From printing exhibition graphics, banners and POS signage, […]

2020-06-22T08:15:20+02:00Jun 19th, 2020|

Show Sincere Interest In Every Customer During A Crisis

According to John Tschohl of the Service Quality Institute, many people respond to a crisis by being overwhelmed by stress, which turns to fear. It is easy to be afraid when you’re in this situation, but if you remain brave, everyone around you will be too, and together you will be able to turn anything […]

2020-06-22T08:15:32+02:00Jun 18th, 2020|

Latest Online Sign Africa Journal Features PPE Directory And Covid-19 Business Opportunities

The May/June edition of Sign Africa Journal is online. The front cover story focuses on business opportunities during Covid-19 for the printing and signage industry. The Covid-19 pandemic has greatly impacted our industry. However, in any crisis, businesses are forced to adapt and find new opportunities. Many companies have had to innovate and have diversied […]

2020-06-15T09:16:41+02:00Jun 12th, 2020|