According to Focus Label Machinery, screen printed garments are light and soft to touch, whereas heat transfers can have a plasticky feel that may be off-putting to some consumers.

‘However, printing images on unusually shaped objects, such as bags, is often easier with heat transfer techniques, and special pallets are available to position and hold an item in place if printing is likely to be awkward.

With screen printing, it is possible to incorporate additional effects with the print, such as glitter or puff ink, for a more eye-catching appearance. Heat transfer is ideal for small batches, when it is more cost-effective due to the process being low on labour and relatively quick to complete.

There are many advantages when it comes to both screen printing and heat transfer. Understanding your market and the needs of your customers is the key to knowing which printing technique will be most efficient and cost-effective, as well as likely to boost your business’ profitability.’ Source.

The Graphics, Print and Sign Expo is an ideal opportunity to see screen printing and heat transfer solutions. The show will take place 9am to 5pm daily. Entrance is free. For more information and to register online, click here. The event is sponsored by Platinum sponsors Roland DG South Africa and Stixo Signage Supplies.

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