South African company Sharpline Signs and Graphics were amongst the continent finalists for Avery Dennison’s ‘Wrap Like A King Challenge’. All entries were judged based on the difference between the before and after pictures, installation skill and quality, overall look and appeal, and uniqueness.
Sharpline Signs and Graphics’ Project description
The Drift Vehicle wrap was Latex printed with a HP 360 printer on 1105 wrapping film and HV 1200 E white reflective film. It was cold laminated with DOL 6460 after a 24 hour curing period. Reflective vinyl was chosen because the Gymkhana GRiD event, which blends drifting, drag racing and physical driving skill with mental agility, takes place at night, and this will enhance the visibility of the design. The product used included: MPI 1105; DOL 6460 and HV 1200 E white reflective.
Other continent finalists include: WrapStyle s.r.o. (Europe); Shanghai DC Town Auto Service Co., Ltd. (North Asia); and Winguard Paint Protection Specialists (Australia/ /New Zealand).
MetroWrapz of Hollywood, Florida was crowned ‘King of the Wrap World’ title during the 2019 SEMA Show in Las Vegas, Nevada, marking the end of Avery Dennison’s global 2019 ‘Wrap Like A King’ Challenge.
MetroWrapz has earned the title for the second consecutive year. The company, chosen from 155 global entries, pushed creativity to the limits with its ‘Creature from the Wrap Lagoon’ wrap, transforming a 2017 Acura NSX.
‘MetroWrapz once again earned the Global Wrap King title, against a more competitive field than ever. It is inspiring to see them continue to take our materials to new heights,’ said Oliver Guenther, senior director marketing and channel strategy Graphics Solutions Europe. ‘We play our part by continuing to release new material options and colours. And together, the sky’s the limit.’
According to the MetroWrapz team, the inspiration for the wrap came from the 1954 film of the same name, and required full use of the team’s skills to set new standards for speed of application and quality of finish. They used Avery Dennison Conform Chrome Silver Film with DOL 1370 Lustre laminate to create a chilling, realistic shiny silky skin, enhanced by amphibian hues of yellow and green.
Supreme Wrapping Film ColorFlow Series in Gloss Fresh Spring added a finishing touch to the wheels, and rippling swamp water was placed along the rocker panels, putting the startling new creature into its natural habitat. MetroWrapz added accents of red reflective, and a custom-cut acrylic dorsal fin on the roof.
New for 2019 was a ‘People’s Choice Award’, which went to Wrapcar Grey Matt by Genus Cars, gaining the most votes out of a total of 30,000. They wrapped a Mercedes Benz using Avery Dennison Supreme Wrapping Film in Matte Grey.
The prize package for MetroWrapz includes a personalised Wrap Like a King trophy, R14,772 ($1,000) in gift vouchers, a variety of promotional and marketing tools and exposure via the Avery Dennison website and social media. The entire ‘King of the Wrap World’ extended prize package is valued close to R73,860 ($5,000).
AVERY DENNISON https://graphics.averydennison.eu