Neschen illustrates the efficiency and versatility of wall coverings, using case studies as examples.
Whether in private homes or large scale commercial projects, a personalised interior design has never been in such high demand as it is today. For interior designers, shopfitters and booth builders, printable wall coverings offer a cost-efficient way of giving interiors that eye-catching finish.
Sensational promotion or long-lasting wall design
When selecting the medium, it is vital to plan ahead. Whether long-term wall design in hotels and other interiors or short-term promotion at the point of sale – there are suitable wall coverings for any purpose.
High-tack wallpapers offer powerful adhesive formulas, ideal for semi-permanent or permanent installations. For short to medium-term campaigns, for example at the point of sale, there are products that can be quickly removed without leaving any residue.
The look of real wallpaper paired with the creative freedom of graphics films
Whether opting for geometric designs, advertising messages or landscape photography, almost any design can be applied to printable wallpaper. This presents an enormous potential for interior designers.
Depending on the product, the wallpapers feature textures just like regular wallpapers do, ranging from woodchip to linen. In the shop fitting industry, digitally printable wall coverings not only score with their versatility: many wall coverings are ideal for public areas because they are washable, abrasion-resistant and durable. This makes them ideal for high-traffic areas such as shopping malls.
How printable wall coverings transform interiors
Digitally printable wall coverings are a perfect medium for these types of applications: the wall designs fully transform the look and feel of hotel rooms, restaurants and retail areas while being cost-efficient. Since interior designers and shop fitters are free in selecting any design, printable wall coverings are more and more appreciated as a sophisticated design element for interiors.
Colour-coordinated interiors made easy
The hotel features a wall design by WALLART printing studio, using Neschen performance wallpaper smooth. The paper is ‘brushable’ when printed with UV-curable inks, a requirement for most commercially used spaces.
Art deco with a twist
In a 200-year old historic building in Gödöllö a, small town near Budapest, Hungary, the interior of the movie theathre received a whole new look thanks to printable wall coverings. The designer’s plan was to combine an art deco style with a modern twist, while featuring historic pictures of Hollywood history and the story of Gödöllo. Life Print Kft. decided to use Neschen UVprint wallpaper 170 in combination with HP latex printing technology.
Eco friendliness – an increasingly important factor
Just as in many other sectors, the interior design market is moving more and more towards green products. Regarding printable wallpapers, this means focussing increasingly on PVC-free solutions.