According to Sytech Supplies, when your customers approach you to create signs for them, they’re hoping for not only durable material, but a sign that will pique a person’s interest and lead to a purchase.
Signs also carry significant importance because they allow everyone who comes across them to engage in semiotics, and thus interpret these signs and formulate their meaning. After all, as the American author E. B. White fittingly observed in 1936, ‘Advertisers are the interpreters of our dreams.’
Tips for creating persuasive signs:
Focus on colour
Colours should be carefully chosen to compliment the message of the sign and also to create an ambience. The contrast between the foreground and the background of the sign is critical to the viewer’s retention of the content.
Decide whether to use a landscape or portrait orientation. Some designers and advertisers recommend landscape for a few lines of text, while portrait works better for lengthier copy.
Size and type matters
Large letters that can be easily viewed without causing any strain are crucial for billboards and similar types of signage as well. Different typefaces also affect legibility. While your customers may want an elaborate script to convey a certain style, it may be difficult for people to read it from greater distances. Selecting the correct size and font for the words of a sign is critical for its effortless readability. However, note that there are legal requirements that each sign must adhere to, so it’s best to check what those requirements are.
Signs with long sentences can be repulsive to read because potential customers will have to spend a while deciphering the communication. To a large extent, the advertising industry is driven by creating convenience, so it’s best to avoid creating a sign that is inconvenient to read. Use a minimum number of words to convey the intended message. Ensure that the text for the sign is carefully edited to avoid any mistakes or unnecessary words.
Use impressive graphics
Customers may choose to keep it simple and just use their company logos, or an entire scene could be portrayed to attract people’s attention. Graphics should be artfully presented, and arranged in a way that the text remains simple to read.
This article was originally published by Sytech Supplies.
Sytech Supplies +27 (0) 87 056 3231 www.sytech.co.za