According to Neschen, floors are ideal spaces for advertising, especially in stores. The company gives tips on how to maximise floor graphics to their full potential.

Selecting the right adhesive strength

For difficult surfaces such as asphalt, concrete, wood, carpet or paving stones, a high-tack solution is best because it ensures optimum adhesion. A high-tack film is also the better choice when working with surfaces that have wide joints. For ‘normal’ floors, floor films or floor graphics compounds with standard adhesives are a good option. The easiest way for a perfect application is to select films that guarantee a bubble-free application.

Slip resistance

In public areas, a certified slip resistance is absolutely necessary. When choosing a material, it is paramount that the film’s slip resistance properties have been properly tested by a lab and an official certificate has been issued. In order to achieve the specified slip resistance, some floor graphic films must additionally be laminated with a protective film after printing. However, you can save yourself the cost and time if you choose films that remain non-slip certified after printing – even without a protective laminate.

Fire protection certification

In addition to anti-slip properties, films used for floor advertising must also a have fire protection certification (e.g. European standard EN 13501-1).


When choosing floor graphics films you should check whether they are suitable for short or long-term promotions. For long-term applications, films with protective laminates are more suitable as they protect the inks from abrasion. Directly printable non-slip films are a good solution for a time frame of several weeks.

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