Measuring The Success Of A Digital Signage Project

Bradley Cooper, Technology Editor for Digital Signage Today, gives tips on measuring the success of your digital signage project, including your KPI’s, creating content and more.  1. KPI’s Firstly, make sure that you understand what your key performance indicators are. These are the metrics you will use to determine if your digital signage campaign is succeeding or […]

2019-03-15T17:05:14+00:00Mar 15th, 2019|

Interactive Digital Signage Is A Must

Marketing manager at Agosto Inc, Kelsey Moen, says that no matter what industry you use it in, interactive digital signage can make your content more impactful, engaging and exciting. Just like people are more likely to remember something if they write it down, they are also more likely to remember something if they have to […]

2019-03-18T10:34:27+00:00Mar 1st, 2019|

Drawing In Customers Through Digital Signage

It is difficult for retailers to connect with customers who have their heads buried in their phones, in today’s fast-paced retail environment. Mobile marketers are also getting smarter, as they deliver targeted mobile ads using beacon technology to directly appeal to customers. Not to mention all the outdoor billboards and displays that compete for user attention. […]

2019-03-18T10:36:03+00:00Feb 22nd, 2019|

How To Use The Five Senses To Craft, Improve And Spice Up Digital Signage

Ellyce Kelly, client relationship manager at Visix, discusses how companies can appeal to the five senses with digital signage. Using sight and sound to craft pleasing digital signage Claude Debussy said, ‘Beauty must appeal to the senses, must provide us with immediate enjoyment, must impress us or insinuate itself into us without any effort on our part’. Our senses tell us [...]

2019-01-20T23:23:01+00:00Jan 20th, 2019|