Do Your Research When Implementing Digital Signage

According to Bradley Cooper, Technology Editor for Digital Signage Today, digital signage can help provide solutions to both monitor customer movement and ensure social distancing. But digital signage can be an expensive investment, especially during times of slow economic growth like now. As Covid-19 continues to impact how businesses do business, many people are looking […]

2020-08-03T08:26:12+02:00Jul 30th, 2020|

Digital Signage Helps Maintain A Positive Customer Experience

According to Bradley Cooper, Technology Editor for Digital Signage Today, one of the most important tactics to stay afloat is to maintain good communication with customers, so that they understand all of the guidelines and how your company is keeping them safe. Digital signage can help with that task. ‘This pandemic has illuminated the fact […]

2020-07-06T08:06:17+02:00Jul 1st, 2020|

How Covid-19 Could Affect Touchscreen Interaction

According to Bradley Cooper, writing for Digital Signage Today, some companies are starting to move towards touchless interactive experiences allowing customers to simply speak to a display for whatever task they want to accomplish. Other companies, however, are finding ways to help keep touchscreens clean. As the world continues to tackle the Covid-19 pandemic, customers […]

2020-06-08T07:56:40+02:00Jun 5th, 2020|

The Safe Implementation Of Touchscreens

According to Ian Crosby, Zytronic VP of sales and marketing, touchscreens form a major aspect of the way we view and interact with the world, with most of us using them multiple times daily. Banks, fast-food outlets, public transport, shops and many more such services rely on touchscreens for efficient operation, providing us with an […]

2020-05-25T08:12:34+02:00May 22nd, 2020|

Using Digital Signage For More Than Just Advertising

According to Bradley Cooper, Technology Editor for Digital Signage Today, digital signage, as a communication medium, is extremely useful as an advertising tool, but it shouldn’t only be used to push sales. It should also make a real impact in the lives of the people who view it. It can and should be used to […]

2020-05-11T08:16:53+02:00May 5th, 2020|

16 Concrete Reasons For Transitioning To Electronic Signs

According to Sean Matthews, president of software provider Visix, the time of digital signage has arrived, and organisations without it are going to get left behind. Here are 16 reasons to adopt digital signage: 1. Digital signs are bright, modern and dynamic. People are used to referencing screens on the go to get information, whether […]

2020-04-27T13:54:17+02:00Apr 24th, 2020|

How Digital Signage Helps Retailers

According to Bradley Cooper, Technology Editor for Digital Signage Today, digital signage can help out during these trying times by allowing retailers to stay in touch with their customers and provide the most important commodity of all: information. As the Coronavirus pandemic continues, and as politicians pass measures to attempt to control it, many retailers […]

2020-04-14T09:28:17+02:00Apr 9th, 2020|

Digital Signage Can Help People Stay Informed During Coronavirus Pandemic

According to Bradley Cooper, Technology Editor for Digital Signage Today, digital signage vendors are feeling the impact of the coronavirus due to supply chain restrictions and stock market volatility. Due to increasing restrictions on public gatherings and travel, people are becoming far more isolated as well. ‘Stock market volatility as a result of coronavirus fears […]

2020-03-23T09:20:34+02:00Mar 19th, 2020|

Choosing The Right Billboard

According to Bradley Cooper, Technology Editor for Digital Signage Today, in the billboard world specifically, and depending on a specific region’s laws, one can pick either a traditional billboard with a printed image or a digital Out-of-Home display to get your message across. As it is there are so many options available to navigate. After […]

2020-03-09T11:17:03+02:00Mar 5th, 2020|

How To Deliver Effective Digital Signage Advertising

According to Bradley Cooper, Technology Editor for Digital Signage Today, if you ask your average consumer about ads, they will likely describe them as invasive, intrusive, annoying, long and unnecessary. Even if you advertise products yourself, you likely understand all of these complaints and maybe share them. For example, how many of us click the […]

2020-02-24T10:08:06+02:00Feb 21st, 2020|