How Self-Driving Cars Will Impact Digital Signage

According to BrightSign CEO Jeff Hastings, digital signage is already making inroads in the automotive space. You’ve probably seen various displays mounted on top of (or smaller displays mounted inside) taxis and ride share vehicles. These solutions are mostly DOOH-oriented and show some real promise. But these solutions are primarily focused on either short-term passengers or […]

2020-02-10T09:00:32+02:00Feb 6th, 2020|

Digital Signage Trends That Influence The Sporting Industry

BrightSign CEO Jeff Hastings discusses three trends in today’s world of digital signage in terms of sporting venues. He refers to a blog post he authored some years back about the emergence of digital signage in sporting venues. At the time, we were starting to see strong indicators that network-connected displays were going to play […]

2019-11-25T10:58:44+02:00Nov 21st, 2019|

Digital Signage Is First And Foremost A Communications Tool

According to Bradley Cooper, Technology Editor for Digital Signage Today, digital signage is useful for more than just simple advertising. It can also help a community become a safer place, raise awareness for community issues and help support vulnerable groups.  Safety first Outdoor displays can play a critical role for public safety by providing safety […]

2019-10-28T11:10:09+02:00Oct 25th, 2019|

Tips For Successful Digital Signage Deployment

Bradley Cooper, Technology Editor for Digital Signage Today, provides some key tips to both help you better handle your digital signage and to better use it to its full effectiveness. Pick a partner, not a supplier One major problem with many suppliers is that they are only interested in making a sale. Once they sell […]

2019-10-15T09:01:06+02:00Oct 10th, 2019|

Digital Signage On A Budget

According to Mark Hare, digital marketing specialist, ScreenScape Networks Inc, the effectiveness of your network is going to depend, in no small part, on the timeliness and effectiveness of your content, so it’s an area where you really don’t want to be cutting corners. At the same time, graphic designers tend to be expensive and […]

2019-05-20T09:08:31+02:00May 10th, 2019|

How Often Should You Replace Your Digital Signage?

According to Kevin Bierman, Head of Digital Signage Solutions at Moving Tactics, technology moves really fast, so retailers and franchisees need to make an effort to keep up. In order to ensure that you have the most up-to-date digital signage network in place that offers the best in technology, content and features, you need to […]

2019-05-03T17:34:47+02:00May 2nd, 2019|

Measuring The Success Of A Digital Signage Project

Bradley Cooper, Technology Editor for Digital Signage Today, gives tips on measuring the success of your digital signage project, including your KPI’s, creating content and more.  1. KPI’s Firstly, make sure that you understand what your key performance indicators are. These are the metrics you will use to determine if your digital signage campaign is succeeding or […]

2019-03-15T17:05:14+02:00Mar 15th, 2019|

Interactive Digital Signage Is A Must

Marketing manager at Agosto Inc, Kelsey Moen, says that no matter what industry you use it in, interactive digital signage can make your content more impactful, engaging and exciting. Just like people are more likely to remember something if they write it down, they are also more likely to remember something if they have to […]

2019-03-18T10:34:27+02:00Mar 1st, 2019|

Drawing In Customers Through Digital Signage

It is difficult for retailers to connect with customers who have their heads buried in their phones, in today’s fast-paced retail environment. Mobile marketers are also getting smarter, as they deliver targeted mobile ads using beacon technology to directly appeal to customers. Not to mention all the outdoor billboards and displays that compete for user attention. […]

2019-03-18T10:36:03+02:00Feb 22nd, 2019|

How To Use The Five Senses To Craft, Improve And Spice Up Digital Signage

Ellyce Kelly, client relationship manager at Visix, discusses how companies can appeal to the five senses with digital signage. Using sight and sound to craft pleasing digital signage Claude Debussy said, ‘Beauty must appeal to the senses, must provide us with immediate enjoyment, must impress us or insinuate itself into us without any effort on our part’. Our senses tell us [...]

2019-01-20T23:23:01+02:00Jan 20th, 2019|