The Safe Implementation Of Touchscreens

According to Ian Crosby, Zytronic VP of sales and marketing, touchscreens form a major aspect of the way we view and interact with the world, with most of us using them multiple times daily. Banks, fast-food outlets, public transport, shops and many more such services rely on touchscreens for efficient operation, providing us with an […]

2020-05-25T08:12:34+02:00May 22nd, 2020|

Using Digital Signage For More Than Just Advertising

According to Bradley Cooper, Technology Editor for Digital Signage Today, digital signage, as a communication medium, is extremely useful as an advertising tool, but it shouldn’t only be used to push sales. It should also make a real impact in the lives of the people who view it. It can and should be used to […]

2020-05-11T08:16:53+02:00May 5th, 2020|

16 Concrete Reasons For Transitioning To Electronic Signs

According to Sean Matthews, president of software provider Visix, the time of digital signage has arrived, and organisations without it are going to get left behind. Here are 16 reasons to adopt digital signage: 1. Digital signs are bright, modern and dynamic. People are used to referencing screens on the go to get information, whether […]

2020-04-27T13:54:17+02:00Apr 24th, 2020|

How Digital Signage Helps Retailers

According to Bradley Cooper, Technology Editor for Digital Signage Today, digital signage can help out during these trying times by allowing retailers to stay in touch with their customers and provide the most important commodity of all: information. As the Coronavirus pandemic continues, and as politicians pass measures to attempt to control it, many retailers […]

2020-04-14T09:28:17+02:00Apr 9th, 2020|

Digital Signage Can Help People Stay Informed During Coronavirus Pandemic

According to Bradley Cooper, Technology Editor for Digital Signage Today, digital signage vendors are feeling the impact of the coronavirus due to supply chain restrictions and stock market volatility. Due to increasing restrictions on public gatherings and travel, people are becoming far more isolated as well. ‘Stock market volatility as a result of coronavirus fears […]

2020-03-23T09:20:34+02:00Mar 19th, 2020|

Choosing The Right Billboard

According to Bradley Cooper, Technology Editor for Digital Signage Today, in the billboard world specifically, and depending on a specific region’s laws, one can pick either a traditional billboard with a printed image or a digital Out-of-Home display to get your message across. As it is there are so many options available to navigate. After […]

2020-03-09T11:17:03+02:00Mar 5th, 2020|

How To Deliver Effective Digital Signage Advertising

According to Bradley Cooper, Technology Editor for Digital Signage Today, if you ask your average consumer about ads, they will likely describe them as invasive, intrusive, annoying, long and unnecessary. Even if you advertise products yourself, you likely understand all of these complaints and maybe share them. For example, how many of us click the […]

2020-02-24T10:08:06+02:00Feb 21st, 2020|

How Self-Driving Cars Will Impact Digital Signage

According to BrightSign CEO Jeff Hastings, digital signage is already making inroads in the automotive space. You’ve probably seen various displays mounted on top of (or smaller displays mounted inside) taxis and ride share vehicles. These solutions are mostly DOOH-oriented and show some real promise. But these solutions are primarily focused on either short-term passengers or […]

2020-02-10T09:00:32+02:00Feb 6th, 2020|

Digital Signage Trends That Influence The Sporting Industry

BrightSign CEO Jeff Hastings discusses three trends in today’s world of digital signage in terms of sporting venues. He refers to a blog post he authored some years back about the emergence of digital signage in sporting venues. At the time, we were starting to see strong indicators that network-connected displays were going to play […]

2019-11-25T10:58:44+02:00Nov 21st, 2019|

Digital Signage Is First And Foremost A Communications Tool

According to Bradley Cooper, Technology Editor for Digital Signage Today, digital signage is useful for more than just simple advertising. It can also help a community become a safer place, raise awareness for community issues and help support vulnerable groups.  Safety first Outdoor displays can play a critical role for public safety by providing safety […]

2019-10-28T11:10:09+02:00Oct 25th, 2019|