Canon Insight Report Reveals Changing Demands Of Print Buyers

Canon Europe has launched the results of its latest Insight Report, ‘Creating Customer Value’, which revealed the changing demands of the print buyer and the untapped opportunities for print service providers (PSPs) and in-house print rooms. The research uncovered that fewer than 20% are fulfilling the needs of their customers. At a time when brands are under more pressure [...]

2021-02-22T08:51:54+02:00Feb 22nd, 2021|

Print Is Better Than Digital At Attracting Consumer Attention

According to Jimmy De Waal, B2B: Head of Marketing at Canon South Africa digital isn’t working as well as it used to, because consumers are turning off from it in growing numbers. For some, it’s about lack of trust — think of the Facebook/Cambridge Analytica scandal. For others, the volume of digital content is simply […]

2020-09-01T09:17:07+02:00Aug 24th, 2020|

Adapting To Digitalisation In 2020

The industry has seen a lot of disruption in the last year from increasingly complicated security threats through to keeping up with the immediacy customers now expect. As businesses look ahead to 2020, that rate of change has only intensified. Canon looks at key trends.  Collaboration is key – Caroline Serfass, Senior VP and CIO, Canon Europe […]

2020-01-20T09:14:58+02:00Jan 14th, 2020|

Keeping One Step Ahead Of Cyber Attacks

Quentyn Taylor, director of security at Canon EMEA, provides insight into how companies can develop a robust cybersecurity system through a collaborative, collective and uncompromising approach. For example, shared use printers can be a weak point if poor data security practice is observed and outbound comms processes need to be taken into consideration when thinking […]

2019-12-12T18:34:53+02:00Dec 9th, 2019|

Five Tips To Boost Business With Poster Printing

According to James De Waal, head of marketing business imaging group, Canon South Africa, if you have a large format print (LFP) device, posters are probably one of your most popular applications. He discusses five ways you can use posters to add impact, deliver value and boost sales. If you’re treating posters as commodity work, you […]

2019-10-28T11:11:26+02:00Oct 18th, 2019|

Putting Print At The Heart Of The Brand Experience

James de Waal, head of Marketing Business Imaging Group, Canon South Africa breaks down the role of graphics in creating seamless brand experiences.  Over the last decade, retail brand owners have come to the growing realisation that traditional marketing is no longer enough to increase footfall to their stores and boost sales. Customers now expect […]

2019-06-24T09:29:21+02:00Jun 21st, 2019|

Signs Are One Of The Top Applications Produced By Wide Format Print Service Providers

James de Waal, head of marketing business imaging group, Canon South Africa, states that signs are one of the top applications being produced by wide format PSPs (1). POS/POP displays have also more recently been gaining traction, with 59% of businesses experiencing growth in this area (2). Over half of all printing businesses are also […]

2019-06-24T09:29:29+02:00Jun 21st, 2019|

The Correlation Between Sustainability And Business Success

Dana Eitzen, corporate and marketing communications executive at Canon South Africa, discusses why a sustainable business is a successful business. Any change to how a business runs will invariably come at a cost. Sustainable practice is an investment like any other. But the cost doesn’t have to be insurmountable. For example, reducing waste is likely […]

2019-06-14T16:27:33+02:00Jun 13th, 2019|

The Next Step In The Big Data Revolution For Businesses

Dana Eitzen, corporate and marketing communications executive at Canon South Africa, states that we should all be taking an action-first approach to big data. While an insights-first approach to data can be interesting, it is almost certainly not the way to generate operational and transformative value for your business. Change is driven by action. For […]

2019-05-10T17:06:50+02:00May 10th, 2019|