According to Jimmy De Waal, B2B: Head of Marketing at Canon South Africa, we all understand that successful marketing often appeals to our emotions, but it’s easy to overlook the importance of the marketing medium in triggering those feelings. Our emotions are intrinsically bound up with all our physical senses, which is giving rise to […]
The industry has seen a lot of disruption in the last year from increasingly complicated security threats through to keeping up with the immediacy customers now expect. As businesses look ahead to 2020, that rate of change has only intensified. Canon looks at key trends. Collaboration is key – Caroline Serfass, Senior VP and CIO, Canon Europe […]
Dana Eitzen, Canon South Africa’s Corporate and Marketing Communications Executive, has outlined three tech trends to watch in 2020, namely automation, AI and analytics. As we enter a new decade, all aspects of technology will continue to accelerate. Developments in space travel, quantum computing and an increase in the proliferation of software into our daily […]
According to James de Waal – Head of Marketing Business Imaging Group, Canon South Africa – your large format printer is capable of producing so much more and chances are you’re not pushing it to its full production capacity. Today’s large format technology can print amazing images on a wider range of materials, which translate […]
According to James De Waal, head of marketing business imaging group, Canon South Africa, if you have a large format print (LFP) device, posters are probably one of your most popular applications. He discusses five ways you can use posters to add impact, deliver value and boost sales. If you’re treating posters as commodity work, you […]
James de Waal, head of Marketing Business Imaging Group, Canon South Africa breaks down the role of graphics in creating seamless brand experiences. Over the last decade, retail brand owners have come to the growing realisation that traditional marketing is no longer enough to increase footfall to their stores and boost sales. Customers now expect […]
James de Waal, head of marketing business imaging group, Canon South Africa, states that signs are one of the top applications being produced by wide format PSPs (1). POS/POP displays have also more recently been gaining traction, with 59% of businesses experiencing growth in this area (2). Over half of all printing businesses are also […]
Michelle Janse Van Vuuren, marketing director at Canon SA, discusses navigating GDPR for marketing and assesses: the rise of personalisation, driving better ROI, building reputation through trust and smarter data management. The marketing function has undergone unprecedented change in recent years, with consumers now wielding the power in the relationship between customer and brand. As […]
Dana Eitzen, corporate and marketing communications executive at Canon South Africa, discusses why a sustainable business is a successful business. Any change to how a business runs will invariably come at a cost. Sustainable practice is an investment like any other. But the cost doesn’t have to be insurmountable. For example, reducing waste is likely […]
Dana Eitzen, corporate and marketing communications executive at Canon South Africa, states that we should all be taking an action-first approach to big data. While an insights-first approach to data can be interesting, it is almost certainly not the way to generate operational and transformative value for your business. Change is driven by action. For […]
