Canon Insight Report Reveals Changing Demands Of Print Buyers

Canon Europe has launched the results of its latest Insight Report, ‘Creating Customer Value’, which revealed the changing demands of the print buyer and the untapped opportunities for print service providers (PSPs) and in-house print rooms. The research uncovered that fewer than 20% are fulfilling the needs of their customers. At a time when brands are under more pressure [...]

2021-02-22T08:51:54+02:00Feb 22nd, 2021|

Print Is Better Than Digital At Attracting Consumer Attention

According to Jimmy De Waal, B2B: Head of Marketing at Canon South Africa digital isn’t working as well as it used to, because consumers are turning off from it in growing numbers. For some, it’s about lack of trust — think of the Facebook/Cambridge Analytica scandal. For others, the volume of digital content is simply […]

2020-09-01T09:17:07+02:00Aug 24th, 2020|

How Print Trumps Digital In Winning Customer Trust

According to Jimmy De Waal, B2B: Head of Marketing at Canon South Africa, we all understand that successful marketing often appeals to our emotions, but it’s easy to overlook the importance of the marketing medium in triggering those feelings. Our emotions are intrinsically bound up with all our physical senses, which is giving rise to […]

2020-06-29T08:08:06+02:00Jun 26th, 2020|

Adapting To Digitalisation In 2020

The industry has seen a lot of disruption in the last year from increasingly complicated security threats through to keeping up with the immediacy customers now expect. As businesses look ahead to 2020, that rate of change has only intensified. Canon looks at key trends.  Collaboration is key – Caroline Serfass, Senior VP and CIO, Canon Europe […]

2020-01-20T09:14:58+02:00Jan 14th, 2020|

2020 Technology Trends Likely To Bring Growth And Innovation

Dana Eitzen, Canon South Africa’s Corporate and Marketing Communications Executive, has outlined three tech trends to watch in 2020, namely automation, AI and analytics. As we enter a new decade, all aspects of technology will continue to accelerate. Developments in space travel, quantum computing and an increase in the proliferation of software into our daily […]

2020-01-20T09:18:44+02:00Jan 10th, 2020|

Using Your Large Format Printer To Expand Services And Grow The Business

According to James de Waal – Head of Marketing Business Imaging Group, Canon South Africa – your large format printer is capable of producing so much more and chances are you’re not pushing it to its full production capacity. Today’s large format technology can print amazing images on a wider range of materials, which translate […]

2020-01-20T09:19:10+02:00Jan 10th, 2020|

Five Tips To Boost Business With Poster Printing

According to James De Waal, head of marketing business imaging group, Canon South Africa, if you have a large format print (LFP) device, posters are probably one of your most popular applications. He discusses five ways you can use posters to add impact, deliver value and boost sales. If you’re treating posters as commodity work, you […]

2019-10-28T11:11:26+02:00Oct 18th, 2019|

Putting Print At The Heart Of The Brand Experience

James de Waal, head of Marketing Business Imaging Group, Canon South Africa breaks down the role of graphics in creating seamless brand experiences.  Over the last decade, retail brand owners have come to the growing realisation that traditional marketing is no longer enough to increase footfall to their stores and boost sales. Customers now expect […]

2019-06-24T09:29:21+02:00Jun 21st, 2019|

Signs Are One Of The Top Applications Produced By Wide Format Print Service Providers

James de Waal, head of marketing business imaging group, Canon South Africa, states that signs are one of the top applications being produced by wide format PSPs (1). POS/POP displays have also more recently been gaining traction, with 59% of businesses experiencing growth in this area (2). Over half of all printing businesses are also […]

2019-06-24T09:29:29+02:00Jun 21st, 2019|

How To Boost A Company’s Reputation And Transform Customer Experience

Michelle Janse Van Vuuren, marketing director at Canon SA, discusses navigating GDPR for marketing and assesses: the rise of personalisation, driving better ROI, building reputation through trust and smarter data management. The marketing function has undergone unprecedented change in recent years, with consumers now wielding the power in the relationship between customer and brand. As […]

2019-06-14T16:26:49+02:00Jun 14th, 2019|