Canon Insight Report Reveals Changing Demands Of Print Buyers

Canon Europe has launched the results of its latest Insight Report, ‘Creating Customer Value’, which revealed the changing demands of the print buyer and the untapped opportunities for print service providers (PSPs) and in-house print rooms. The research uncovered that fewer than 20% are fulfilling the needs of their customers. At a time when brands are under more pressure [...]

2021-02-22T08:51:54+02:00Feb 22nd, 2021|

Putting Print At The Heart Of The Brand Experience

James de Waal, head of Marketing Business Imaging Group, Canon South Africa breaks down the role of graphics in creating seamless brand experiences.  Over the last decade, retail brand owners have come to the growing realisation that traditional marketing is no longer enough to increase footfall to their stores and boost sales. Customers now expect […]

2019-06-24T09:29:21+02:00Jun 21st, 2019|