According to John Tschohl of the Service Quality Institute, when employees are empowered and given responsibility, they use their talents and skills to maximise the opportunities. Empowerment means every employee has to make fast decisions in favour of the customer. It’s important that we are honest and sincere in our efforts to service our customers. […]
The durability of a PVC film is generally determined by three major factors. They are the additives in the film, the environment in which the film is used, and ink (in the case of printed film). The angle at which you display the signage is also a factor to consider. However as the regional climate […]
Registrations are open for the Sign Africa and FESPA Africa expo, being held at Gallagher Convention Centre, Johannesburg, from 11-13 September. The event is co-located with Africa Print, Africa LED and Modern Marketing. The Sign Africa and FESPA Africa event, sponsored by Roland, is a platform for visitors to get their fingers on the pulse […]
James de Waal, head of Marketing Business Imaging Group, Canon South Africa breaks down the role of graphics in creating seamless brand experiences. Over the last decade, retail brand owners have come to the growing realisation that traditional marketing is no longer enough to increase footfall to their stores and boost sales. Customers now expect […]
James de Waal, head of marketing business imaging group, Canon South Africa, states that signs are one of the top applications being produced by wide format PSPs (1). POS/POP displays have also more recently been gaining traction, with 59% of businesses experiencing growth in this area (2). Over half of all printing businesses are also […]
Michelle Janse Van Vuuren, marketing director at Canon SA, discusses navigating GDPR for marketing and assesses: the rise of personalisation, driving better ROI, building reputation through trust and smarter data management. The marketing function has undergone unprecedented change in recent years, with consumers now wielding the power in the relationship between customer and brand. As […]
You can now keep up to date with industry trends via the newly launched Sign Africa News weekly top stories newsletter on WhatsApp. Start receiving the top five stories on WhatsApp in two easy steps with this free service. Step 1: add Sign Africa News as a contact on your cellphone, local: 064 065 3970; international: […]
In this article, Sytech Supplies discusses types of signage that go unnoticed, but have an important message to tell. Next time you’re around a shopping centre, don’t forget to acknowledge how intelligent it is that major shopping stores brand their trolleys. As you push your cart to your vehicle, you’re advertising for that particular store. […]
Dana Eitzen, corporate and marketing communications executive at Canon South Africa, discusses why a sustainable business is a successful business. Any change to how a business runs will invariably come at a cost. Sustainable practice is an investment like any other. But the cost doesn’t have to be insurmountable. For example, reducing waste is likely […]
The successful Sign Africa Cape Town expo, held from 5-6 June at the Cape Town International Convention Centre, attracted over 1100 industry professionals from all over the Western Cape, including Villiersdorp, Mossel Bay, Riversdale, Grabouw, Worcester, Wellington and Darling to name a few. Sign Africa spoke to a few visitors and their feedback was that […]
