Digital signage consists of a display unit — this might be LED, LCD, plasma or any similar technology — and it is strategically placed for marketing purposes. Digital signage varies in shape and size; it can be as small as a tablet or as big as a billboard. Units can display static images, video or […]
According to Laurel Brunner from the Verdigris Project, why printers have been so reluctant to get with the sustainability programme is a bit puzzling. They only seem to recognise it when clients ask about what they are doing to improve sustainability and their capacity to deliver some sort of environmental sign off. As this generally […]
Laurel Brunner from the Verdigris Project has emphasised that – as far as the graphics industry is concerned – not much progress has been made concerning green business practices. These days interest in sustainability and reducing environmental impact appears to be high. At least it is amongst consumers and governments, but although lots of people […]
Ira Somers, writing for Massivit 3D, explores the elements needed to effectively capture attention with 3D printing on fleet graphics, promotional vehicles and more. Promotional vehicles with car wrapping A ‘promotional vehicle’ can include cars, trucks, SUVs or bikes that promote a brand, business, product, or service. There are many creative ways to turn an ordinary […]
Qwick Media has shared steps for the successful deployment of touchscreen kiosks. These include visual stimulation, content stimulation, effective interaction and following the numbers. Self-service kiosks offer a great opportunity to engage directly with users through interactive or static content. Configuring each touchscreen kiosk to offer targeted content will give customers access to high-value information […]
According to Neschen, floors are ideal spaces for advertising, especially in stores. The company gives tips on how to maximise floor graphics to their full potential. Selecting the right adhesive strength For difficult surfaces such as asphalt, concrete, wood, carpet or paving stones, a high-tack solution is best because it ensures optimum adhesion. A high-tack […]
Nir Evanhaim, writing for Massivit 3D, discusses the versatility involved in 3D printing, particularly when it comes to the creation of mannequins. This includes speed, pricing and personalisation. Everyone knows that retail stores are at a crossroads of sorts, but probably not the one you expect. While there is this misconception that nobody buys in […]
Coastal Business Supplies discusses 7 common sublimation issues, such as lack of vibrancy, image ghosting, blurry transfers, faded images, etc. and how to fix them. Why aren’t my transfers coming out vibrant? There are a few reasons for this. First, make sure that you are printing on the correct side of your sublimation paper, which is […]
In this article by Sean Matthews, president of software provider Visix, he says even if you’re a communications pro, it is very easy to make mistakes. There’s a long list of the most common errors in marketing copy today. Some of these might seem obvious, but they are still happening regularly in professional messaging. Reviewing […]
