Be inspired and take your print business to the next level with the Sign Africa and FESPA Africa Expo, taking place from 11-13 September at Gallagher Convention Centre. The exhibition delivers a wide array of products and technologies which can help you find new and inspiring ideas to grow your business. The event is sponsored […]
In this article by Sean Matthews, president of software provider Visix, he says even if you’re a communications pro, it is very easy to make mistakes. There’s a long list of the most common errors in marketing copy today. Some of these might seem obvious, but they are still happening regularly in professional messaging. Reviewing […]
According to Mark Hare, digital marketing specialist, ScreenScape Networks Inc, the effectiveness of your network is going to depend, in no small part, on the timeliness and effectiveness of your content, so it’s an area where you really don’t want to be cutting corners. At the same time, graphic designers tend to be expensive and […]
According to Kevin Bierman, Head of Digital Signage Solutions at Moving Tactics, technology moves really fast, so retailers and franchisees need to make an effort to keep up. In order to ensure that you have the most up-to-date digital signage network in place that offers the best in technology, content and features, you need to […]
Bradley Cooper, Technology Editor for Digital Signage Today, gives tips on measuring the success of your digital signage project, including your KPI’s, creating content and more. 1. KPI’s Firstly, make sure that you understand what your key performance indicators are. These are the metrics you will use to determine if your digital signage campaign is succeeding or […]
It is difficult for retailers to connect with customers who have their heads buried in their phones, in today’s fast-paced retail environment. Mobile marketers are also getting smarter, as they deliver targeted mobile ads using beacon technology to directly appeal to customers. Not to mention all the outdoor billboards and displays that compete for user attention. […]
Ellyce Kelly, client relationship manager at Visix, discusses how companies can appeal to the five senses with digital signage. Using sight and sound to craft pleasing digital signage Claude Debussy said, ‘Beauty must appeal to the senses, must provide us with immediate enjoyment, must impress us or insinuate itself into us without any effort on our part’. Our senses tell us [...]
