According to Bradley Cooper, Technology Editor for Digital Signage Today, in the billboard world specifically, and depending on a specific region’s laws, one can pick either a traditional billboard with a printed image or a digital Out-of-Home display to get your message across. As it is there are so many options available to navigate. After […]
According to Bradley Cooper, Technology Editor for Digital Signage Today, if you ask your average consumer about ads, they will likely describe them as invasive, intrusive, annoying, long and unnecessary. Even if you advertise products yourself, you likely understand all of these complaints and maybe share them. For example, how many of us click the […]
According to Bradley Cooper, Technology Editor for Digital Signage Today, there are a number of ways 3D technology is transforming retail spaces, such as immersive interactive content. One of the most common 3D digital signage tools is the endless aisle where customers can customise products digitally. ‘3D is already pervasive in retail. Nearly every major […]
According to Doug Bannister, founder and CTO, Omnivex, from small cafés to boutiques to large showrooms, digital signage is a valuable marketing tool that delivers results. Don’t buy into the following four myths about digital signage: You should wait for the technology to mature more While there will undoubtedly be further advancements in digital signage […]
According to Geoffrey Bessin, chief evangelist, Intuiface, running a business without metrics is laughably risky and there isn’t an investor or entrepreneur on the planet who thinks otherwise. So why aren’t you collecting metrics for your digital signage project? Whether the project is yours or a client’s, chances are you’ve somehow decided that experience and […]
BrightSign CEO Jeff Hastings discusses three trends in today’s world of digital signage in terms of sporting venues. He refers to a blog post he authored some years back about the emergence of digital signage in sporting venues. At the time, we were starting to see strong indicators that network-connected displays were going to play […]
According to Bradley Cooper, Technology Editor for Digital Signage Today, digital signage is useful for more than just simple advertising. It can also help a community become a safer place, raise awareness for community issues and help support vulnerable groups. Safety first Outdoor displays can play a critical role for public safety by providing safety […]
Qwick Media has shared steps for the successful deployment of touchscreen kiosks. These include visual stimulation, content stimulation, effective interaction and following the numbers. Self-service kiosks offer a great opportunity to engage directly with users through interactive or static content. Configuring each touchscreen kiosk to offer targeted content will give customers access to high-value information […]
Bradley Cooper, Technology Editor for Digital Signage Today, provides some key tips to both help you better handle your digital signage and to better use it to its full effectiveness. Pick a partner, not a supplier One major problem with many suppliers is that they are only interested in making a sale. Once they sell […]
The Sign Africa and FESPA Africa Expo is coming up soon – taking place from 11-13 September at Gallagher Convention Centre. Take advantage of our educational features including the Roland Speed Wrap Challenge, Printing SA Africa Conference and more. The event is sponsored by Roland. Visitors can explore the latest technologies and trends in signage, […]
