According to Jimmy De Waal, B2B: Head of Marketing at Canon South Africa, we all understand that successful marketing often appeals to our emotions, but it’s easy to overlook the importance of the marketing medium in triggering those feelings. Our emotions are intrinsically bound up with all our physical senses, which is giving rise to […]
In this Q&A discussion, Simon Daplyn – Marketing Manager at Sensient Imaging Technologies – is joined by Felipe Simeoni, Marketing Manager at Global Química and Moda to discuss the challenges, and opportunities, facing the textile industry in the shift towards more sustainable ways of working. Expected to reach an estimated worth of $1,350.2 billion by […]
The Covid-19 pandemic has greatly impacted our industry. However, in any crisis, businesses are forced to adapt and find new opportunities. Many companies have had to innovate and have diversified their offerings to include various protective materials and products. The demand for personalisation and same day delivery is driving local production, reducing logistics costs and […]
Klieverik has shared useful information on restarting your calendar after it has been left standing idle. 1. Perform a visual inspection and make sure there is nothing on top of the machine or on the blanket that should not be there. 2. Grease the bearings, lubricate the drive chains, check the chain tension, and check […]
Wide format signage has played a key role in delivering information and guidance signage to essential shops, public areas, hospitals and more during the pandemic. The digital print industry during the past few months was called upon to deliver this signage for Covid-19, and deliver it fast. From printing exhibition graphics, banners and POS signage, […]
According to John Tschohl of the Service Quality Institute, many people respond to a crisis by being overwhelmed by stress, which turns to fear. It is easy to be afraid when you’re in this situation, but if you remain brave, everyone around you will be too, and together you will be able to turn anything […]
The May/June edition of Sign Africa Journal is online. The front cover story focuses on business opportunities during Covid-19 for the printing and signage industry. The Covid-19 pandemic has greatly impacted our industry. However, in any crisis, businesses are forced to adapt and find new opportunities. Many companies have had to innovate and have diversied […]
According to Global Product Manager of Drytac, Shaun Holdom, to ensure a floor graphic product’s suitability for its intended location on any surface, an adhesion test is recommended before proceeding. No one wants to spend time and money on a project that ends in failure and this is especially important with floor graphics. Loss of […]
According to Laurel Brunner, writing for the Verdigris Project, clothing will become an increasingly important concern as digital printing technologies start nibbling away at the traditional textile printing space. With apologies to Jane Austen, it’s a fact universally acknowledged that a single individual in possession of a well padded credit card must be in want […]
According to Bradley Cooper, writing for Digital Signage Today, some companies are starting to move towards touchless interactive experiences allowing customers to simply speak to a display for whatever task they want to accomplish. Other companies, however, are finding ways to help keep touchscreens clean. As the world continues to tackle the Covid-19 pandemic, customers […]
